Royal Enfield is one of the few respected motorcycle brands in the world. The company is also known as a cult motorcycle brand. RE still holds the record for being the oldest motorcycle company which is still in continuous production. Royal Enfield commenced its treasure hunt in 1893, in England. Later the company was shifted to India when Eicher Motors acquired the whole stake in 1955. Then the consortium's name was changed from 'Enfield' to 'Royal Enfield'. RE machines have been placed in historical pages several times. They have witnessed many wars. And they are simply tagged as legends.
The Classic brand has treated RE to raise up its position and to compete with its rivals. Before the arrival of Classic bullets, the whole Royal Enfield were blamed on their poor economical figures. The RE motorcycles provided only stingy mileage and it caused many riders to choose another entry level sports motorcycles rather than opting a Bullet. Moreover, Bullets caused huge amount of maintenance cost for every owner. These all issues misplaced even the hardcore RE fans from the RE stores. Chopping down all criticisms, Royal Enfield unveiled their most technologically advanced motorcycle of that time, the Classic 500 EFI, at the Intermot exhibition in Germany in 2008. It was the first RE motorcycle to be mated with fuel injection and the first machine in the Classic series. Replacing the old cast-iron engine Royal Enfield mated the all-aluminium UCE engine for the Classic 500. The bike was displaced with a 499 cc, Single Cylinder, 4 Stroke, OHV, SI Engine, Air Cooled engine that generated 27.2bhp at 5250rpm and a whopping 41.3Nm of torque at 4000rpm. The bike also comprised of Euro III compliant which helped RE to expand their wings to Europe and further progressed nations. Moreover, the machine had a stunning looks. Split seats, very lowly arranged tail lamp and some sporty touch-ups add more sportiness to the beast.
Alas the Classic 500 landed in the Indian soil along with its younger sibling, the Classic 350 in 2009. The Classic 350 was powered by a 346 cc, Single Cylinder, 4 stroke, Twinspark engine. Picked up by a maximum power of 19.8 bhp @ 5250 Rpm and a maximum torque of 24 Nm @ 4000 rpm, the Classic 350 proved itself to be the true sibling of the Classic 500. Since the Classic brand is added to the Royal Enfield family, the demand of RE motorcycles have gone miles up. The increased mileage, less maintenance cost and the stunning looks are the key factors.
Learning from the huge success that the UCE engine caused for the company, RE completely phased out the old cast-iron engine and replaced it with the all-aluminium UCE engine by 2011. This big evolution also happened to replace the engine of the Standard 350. The replacement of old cast iron engine with the new UCE engine also caused the huge demand of the old engined bullets. The resale value of used bullets rose up much elevated. Altogether, the Classic brand that introduced the UCE engine was a revolution in the history of world motorcycle world. This revolution not only boosted to add many fans to Royal Enfield India but also to add fans across the world in to the Royal family.
Today, Royal Enfield have 5 models under the classic brand in its track - Classic Desert Storm 500, Classic Battle Green, Classic Chrome, Classic 500 and Classic 350.
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