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Pulsar, the most successful brand of Bajaj Auto after Discover. Debuted in the year 2001, the Pulsar series raised up Bajaj's brand value to a top position not only to be a big one in India but also to be a giant in the world two wheeler market. In fact by launching Pulsar, Bajaj was scribing a revolutionary history for the Indian two wheeler world. Today Bajaj sells out almost 90,000 Pulsar bikes per month to own a share of 47% and to be the best selling bike in its class. Bajaj released 6 Pulsar variants in its timeline - Pulsar 135, Pulsar 150, Pulsar 180, Pulsar 200, Pulsar 220 and Pulsar 200NS. But the company had to withdraw the Pulsar 200 version due to the increased demand of the Pulsar 220 in 2009. At present, Bajaj has the rest 5 models in production.
Pulsar was developed by Bajaj Auto in a collaboration with Tokyo R & D. A British motorcycle designer Glynn Kerr also kept his hands alive in order to mould out the machine. In deed, Bajaj was inspired from Hero Honda CBZ, the first superbike of Indian two wheeler industry that launched in 1999. As the CBZ launched, the automobile freaks witnessed new changes. Learning from it, Bajaj commenced planning on a new powerful bike that could crush down, Hero Honda's CBZ. During the project, Bajaj had to suffer a lot. This single project cost Bajaj 36 months and 1 billion. It's a real fact that since the arrival of Hero Honda CBZ and Bajaj Pulsar Indian riders started to fall in love with powerful bike rather than economical machines.
The first Pulsar, the Pulsar 150 came out with a 150 cc air cooled cylinder, petrol, spark-ignited four-stroke engine. It produced a maximum power of 13 bhp. It is the first Indian bike to feature disc brake at the front as a standard equipment. Additionally, its single spark plug to fire up the air-fuel mixture fed from a carburetor, better spring shock absorbers, simple but sporty round headlamp dome,1,265 mm wheelbase, parking lights and an aircraft-type fuel tank lid brought tremendous attention on the beast. Recognizing the success of the Pulsar 150, Bajaj soon introduced the Pulsar 180 which was packed with a powerful 180 cc engine mated with 15 bhp. In 2003, Bajaj developed DTS-i engine that could boost the Pulsar bikes to increase both power and mileage. Meantime, the firm introduced new headlamp instead of the old round dome, and twin-tone horn and trip meter as standard.
The next major upgrade occurred in 2005 when Bajaj attached alloy wheel as standard for all Pulsar models. The power got pumped up to 13.5 hp @ 8500 rpm and 16.5 hp @ 8500 rpm for the Pulsar 150 and the Pulsar 180 respectively, and the rear shock absorber got engaged with gas filled Nitrox absorbers to better jerking drives. In 2006, Bajaj borrowed foreign premium motorcycle's technology and introduced LCD digital screen for information at a glance, pilot lamps which are separated from the main headlamp for day time running, self-cancelling turn indicator with clear lenses, non-contact speed sensor and backlit switches and twin-stripe LED tail-light.
In 2007, Bajaj launched high capacity engined variants, Pulsar 220 DTS-Fi and Pulsar 200 DTS. In 2009, the company introduced 3D Pulsar logo on all Pulsar versions. In the same year, tagging as "The fastest Indian", Bajaj introduced the carbureted version of the Pulsar 220 Dts-i. Before, it was Hero Honda Karizma who rocked the Indian roads as the fastest Indian. Disappointing all Pulsar 200 fans, Bajaj discontinued the Pulsar 200. In 2011, Bajaj added a small member to the Pulsar family, the Pulsar 135 LS. Finally in 2012, Bajaj launched the most awaited bike of the era, the Pulsar 200NS. Inspired from KTM Duke 200, the 200NS was designed by a German designer, Edgar Heinrich who is now the director of design at BMW Motorrad. The 200NS bagged many awards including the "Bikes4Sale Design of the Year Award 2012".
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