In order to expand their work and to increase their reach in global scenario, Yamaha Thailand is looking to attract investments from many groups of investors in Burma. They are looking forward to have joint venture with these investors. Yamaha is thus looking forward to popularize themselves there at Burma.
Yamaha Motor Thailand decision comes in response to Burma's new policy to attract overseas investment. The company is in discussion with its parent company Yamaha Motor Corporation over its business strategy involving production, distribution and prospect for Burma.
The company expects to produce 10,000 motorcycles in the first year of operation.The company is now aiming to explore the market of Burma. Burma has seen spike in motorcycle sales and Yamaha wants to capture larger pie of sales.
Yamaha has projected aggressive growth plan for the ASEAN (Association of South East Asia Nation) region in the year 2012, it is going to launch several new products and expand its dealer base in ASEAN region.
Yamaha expects to reach 10 million units sales by 2015. Last year there were total 60 million motorcycles sold worldwide. Yamaha expects that the global motorcycle market to reach 80 million units by the year 2020. The major growth will come from the Asian region which includes countries like China, India, Indonesia, Thailand, Vietnam etc.
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