As the scooter market is booming in India, many of the companies are diverting their concentration into making and launching supreme quality scooters. Almost all the bike manufacturing companies have took this initiative.
Now it is the turn of Piaggio company to introduce the much awaited Vespa to the Indian market. The first model to roll out is Vespa LX125. The company will also inaugurate its Baramati Plant on 28th April.
"We reckon there is tremendous excitement brewing among Indian consumers to experience the original Italian Vespa that is an icon of distinctive lifestyle. " said Mr. Ravi Chopra, chairman and managing director, Piaggio Vehicles (India)
"With its Indian foray, Vespa will serve the unmet need of fashion, style and brand conscious individuals who'd like to make a unique statement in mobility." he added. The scooter's name is very much familiar for the Indians and hence it will surely help its marketing.
Rate this News :