Yamaha to concentrate more in Indian market

We know the fact that Yamaha, the Japanese two-wheeler major owns a minor share of Indian two-wheeler market, but that has not stopped the company from making India as one of its four regional procurement bases to source parts for its two-wheeler operations worldwide.

While its India bike volumes are slowly starting to build up, Yamaha has been more successful in Indonesia, Thailand and Vietnam where it closed 2011 at 4.6 million units.



The target for this calendar is 5.5 million units of which nearly 40 per cent of its two-wheelers will have fuel injection options. This conversion from the carburettor alternative is expected to be complete by 2015 when production in these three countries will be over six million units.

The Yamaha strategy for India is to build its brand presence in 150cc bikes where it has a market share of 20 per cent. The volumes for the future are expected to be generated from its new 125cc scooter keeping in mind the growth witnessed in this product segment over the last few years.