World's largest two-wheeler company, Hero MotoCorp has just started invading another Latin American country, Peru. Collaborating with a reputed firm EFE Group of Peru's subsidiary venture, MOTOCORP S.A.C., Hero opened its account in Peru.
"Our new international markets will play a crucial role in the future as we move forward with the objective of surpassing 100 million units in cumulative sales by 2020. Peru, therefore, plays a significant role in our plans to expand our global footprint. Our vision is to provide convenient, fuel-efficient mobility to every customer in this market, and with our wide range of products, we are committed to serving two-wheeler customers across Peru," said Mr. Pawan Munjal, MD & CEO of Hero MotoCorp.
Initially Hero will do business with 7 models through 85 outlets in Peru. Karizma ZMR, Karizma, Pleasure, Hunk, Glamour, Passion Pro, and the Thriller (Xtreme in India) are the bi-wheelers.
In order to spread the brand name 'Hero', the company has released a Spanish version of its theme song "Hum Main Hai Hero", which means there is a hero in everyone, composed by Oscar winner, A. R. Rahman.
Earlier, celebrating the 50th million sales of Hero two-wheelers, the company had disclosed the target of 100 million sales by 2020 and the strategy to spread over 50 countries world wide. And Peru is the first name to be marked in this operation of Hero.