Firefox is and will always be known for its premium bicycles, even Hero had a few premium products on the line, people looked upon the Firefox brand. This is not surprising as Hero was a native brand, so is the Firebox, but the difference is that Firefox was a brand that entered pretty much later than the already established Hero Cycles. The 'Trek' series did some decent sales in the Indian market and there was a demand from customers. Firefox has cycles purely meant for different age groups and activities. Currently there are different brands with different varieties of cycles in the market and the prices even rise up to RS.1Lakh, which surely is shocking, but yet there is a demand for those products. In the past there wasn't any option for bicycles, you had only one brand in the market and it was the Hero, till date the brand Hero hasn't faded away, they're still in the business and meeting customers needs and keeping up to the trending bicycles available in foreign lands.
Currently, Firefox sells about 70 different models of bicycles and 25 Trek models through a network of 160 company-owned franchise outlets. Many deals such as this, is seen as a disaster taken up by another company, but in this situation both the companies are doing more than well off and Firefox officials are only hoping to penetrate further into the Indian market and reach out to their prospective customers. Other established brands are Hercules Cycles and BSA, which are two other prominent known competitors in the Cycle market.
