Yamaha BikeStation

Yamaha Launches BikeStation

In a move to rev up the spirit of youth and corral the young bike-lovers in the city and later in the country the Japanese motorbike firm has launched a company-owned lifestyle store in Delhi. Called the 'Bike Station', the store has been launched offering a 'complete biking lifestyle' experience.

The Bike Station will obviously sell bikes. What is not obvious is that the Bike Station would sell apparels and accessories ranging from chic shirts to jackets, jeans mugs and gloves. The store is designed keeping in mind what Yamaha stands for- touching people's hearts.

There are various zones inside the store as you move from a gaming zone to an internet area to a coffee bar and then to a concert area where live rock shows happen once or twice in a week. Well, of course, there are the bikes as well on display. A beaming Takahiro Maeda, Chief Sales & Marketing officer of Yamaha India said, "The idea is to create a new culture of biking lifestyle that the Indian youth is looking for." He also added that their mandate is to establish a high level of satisfaction for the Indian customers. And who are Yamaha's customers you might ask? Young at heart and in mind and not just in age was what Maeda made clear. Research also indicates, he said, that the Indian consumers are highly demanding. Hence it would be a challenge for Yamaha to keep up to the demands. By the end of 2008, 10 such stores would have been launched around the country in Mumbai, Pune, Bangalore, Chennai, Hyderabad, Kolkata and Lucknow.