Indian homegrown motorcycle brand TVS plans to bring a Nano amongst the Indian bikes. The Chennai-based motorcycle and moped maker is mulling with the idea of making country's cheapest bike which will bear a price tag of under Rs. 30k.
The company admitted that it has already started working with the cheapest bike project. The company said that they have considered aspects such as good technology, fuel efficiency and low cost for making the bike. The bike will be targeting the space that is in between the moped and the entry level bike segment.
TVS is selling its cheapest moped for Rs. 25k and the cheapest bike from the TVS stable is priced at for Rs. 35,000. However, the new Nano bike will be seated between these the two.
According to Mr. HS Goindi President-Marketing for TVS Motors, "There is room for introducing one more product at the lower end of the motorcycle segment. Our cheapest motorcycle comes for Rs 36,000 while the most expensive moped is tagged Rs 25,000. There might be a new product positioned in this range. The Indian market is demanding, the quality of motorcycles on offer here is very high in terms of finish, engine performance, styling and fuel efficiency. The challenge would be to offer good features at competitive price points."
It is expected that TVS will launch the cheapest bike somewhere in the first half of 2012. And should this Nano bike click well it is expected to turn the TVS' fortunes.
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