As a measure to strengthen their market presence in India Yamaha launched three new bikes. And the Japanese motorbike maker is focussing to reach 10% of the market share by the year 2012. Along with their furious aim of increasing its market share, Yamaha is trying hard to boost their volumes in the Indian markets, which would in turn contribute to their global sales very similar to the other Asian markets. The Japanese company has shown a sales growth of 100% for the current year and the three new bikes are expected to augment the number furthermore.
The three new bikes include Yamaha YBR 125, Yamaha SZ and Yamaha SZ-X. While the YBR 125 is a 125cc bike, the other two come under 150+cc bike category.
YBR 125: The Yamaha YBR 125 is primarily a bike that will serve the mass segment. Yamaha manufactured the bike in the year 2005 and the YBR 125 that basically has two variants naked and faired models. The YBR 125 is loaded with a 123cc, single cylinder, air-cooled, 4-stroek engine that generates a maximum power of 10PS at 7,800rpm and torque of 9.6Nm at 6000rpm. The present models will be braced with a fuel injection system and the bike is expected to give a mileage of 71 km/litre. The Yamaha YBR 125 cc is priced at Rs 47,000 and is aimed to cater to consumers looking for a regular commuter bike that looks stylish and also gives a decent mileage. The Yamaha 125cc will be available in three colors: Black, Red and Black-Red.
Yamaha SZ and the SZ-X: The Yamaha SZ and SZ-X come with a 153cc, 4-stroke, single cylinder, air cooled engine that give a power output of 12.1 PS @ 7,500 and maximum toque will be 12.8Nm @ 4500 rpm. The unique features one can expect from both Yamaha SZ and SZ-X are that they have fuel tank capacity of 14 litres, an elongated cushioned seat, 12 volt AH battery, diamond type frame, powerful halogen headlights. The SZ-X is a bit on the premium segment, which has an electric start facility & tank fairing. The two bikes have also got AI system and a large muffler braced with a catalyser that reduce harmful exhaust gases.
The Yamaha SZ will be available in two colors- black and red at a price of Rs 49,000 whereas, the Yamaha SZ-X will be available in black, red an grey metallic colors for a price of Rs 52,000. The Yamaha SZ and SZ-X have mainly focussed on catering to comfort, styling, power and performance and the bike maker is confident of providing something extra that most often bikers look for in new bikes.
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