Honda is in an extreme rush to win the most stake of Indian two-wheeler market. The strategy of the firm is very clear. Launching machines one by one in regular interval of time, the company hopes to achieve what it planned. According to the latest rumour, Honda is all set to launch a powerful125cc scooter.
Although the Japanese firm is coupled with 4 scooters models, the Dio, Activa, Aviator, and the Activa i, in India, the company really lacks a performing scooter which is really a necessary one apart from it. Unfortunately, no further details are available on the upcoming scooters specifications and features.
Let's go back to check what Mr. Shinji Aoyama, Honda Motor Company, Operating Officer said about their strategy after separating from Hero MotoCorp. He said, "when we separated from Hero, we were quite sure (that) we can take more of Indian customers to gain market share. Indian customers have confidence in our products and technology and a product with the 'Honda' name is sold more here. The current market size (for two-wheelers) in India is 14 million units. If it remains at the same level, (with) no growth happening, we may be number one by 2015-16. But once growth happens, Hero and Bajaj have more capacity and room to produce at the present condition. They have an advantage in that connection but a lot depends upon the market conditions."
"Under the current scenario in India, I believe it will not be 2020, but even 2016 or 2015 by when we will attain number one position here," hopefully added Shinji Aoyama, Honda Motor Company, Operating Officer.
This year alone Honda has launched a good number of new and updated two-wheelers. The Activa, Dio, Aviator, Dream Yuga, and the CBR 250R are the refreshed bi-wheelers. While, the Dream Neo, CB Trigger, and the Activa i are the all new models.
Earlier, we had reported that Honda had launched three 500cc engined versions of CBR. It is also likely to be launched in India soon, but with a newly developed 400cc engine, that is specially crafted for Asian riders who care to fuel efficiency. The company had revealed the engine some while ago. Still, there is no official confirmation about the launch of the CBR500cc sports bikes in the country.
So, introducing new bikes and scooters in each and every class, Honda is gradually reaching to its goal. Let's see how the competitors look at the challenge risen by Honda.