Honda Motorcycle & Scooter India (HMSI) is looking to beat the competition in Indian two wheeler market in 2012. The company is currently behind Hero MotoCorp and Bajaj Auto in the amount of sales in India and is gearing up to take the challenge to the no.1 and no.2.
The company is looking at some attractive pricing strategy to attract all kinds of Indian customers, once the New Year begins. The company is will boost the production capacity. In 2012 with the both production plants in full swing Honda Motorcycle & Scooter India (HMSI) will be capable of rolling out close to 3 million motorcycles annually.
Once their Karnataka plant joins the Harayana and Rajathan production plant in 2014-2015 we expect Honda Motorcycles & Scooter India (HMSI) to roll out close to 4 million units annually. The Japanese giant has been facing stiff competition from the Indian manufacturers and its time Honda Motorcycles & Scooter India (HMSI) raises the bar.
Global CEO, Mr Takanobu Ito commented on this development. He said, Today, key competitors in those (emerging) markets are Chinese and Indian makers. In order for Honda to remain a market leader, it must not only maintain the high attractiveness and quality of products but also further improve cost-competitiveness to match the low prices of these competitors.
Realising this fact, we can expect Honda to bring up with bikes and scooters which are highly fuel efficient and having a reasonable and affordable price tags.
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