In the Indian tyre industry, Apollo has always reserved their place in the top positions. The company have already made a big name in India. Now they are expanding themselves into a variety of areas to increase their reach.
As a part of this plan, Apollo Tyres has launched its first premier branded retail outlet in the region, the Apollo Super Zone in Dubai. Mr. Onkar S Kanwar, the Chairman of Apollo Tyres inaugurated this new venture.
Apollo Tyres already has a presence in almost 14 countries, which has been enhanced considerably by the establishment of a regional headquarters in Dubai, almost a year ago.
Satish Sharma, Chief, India Operations, Apollo Tyres Ltd. said "The launch of the Apollo Super Zone in Dubai, the first of its kind outside India, underlines the importance of Dubai as a regional commercial hub and as a focus of our Middle East operations"
"The launch of the concept store is the next stage of our progress in the region building on the success of our Dubai headquarters. The Super Zone will enable us to interact more closely with our customers and get a better feel for the unique requirements of this market" he added.