Yamaha to be more active in the premium bike segment.

Yamaha, the global brand, who is concentrating very much in the Indian two wheeler market is setting themselves up to be more active in the premium bike segment, that is bike with the capacity of more than 200 cc. Yamaha is also investing heavily in the scooter segment of India also as they are getting ready to launch an array of new scooters.

According to report, with the relative success of the 250cc sports bike retailed by Japanese auto maker Honda and Bajaj's recent announcement in 200 CC category with Pulsar 200NS and KTM Duke 200, the Japanese two-wheeler major Yamaha is also gearing up for local manufacturing of its planned 250cc sports bike, as against assembly operations done by Bajaj Auto for Kawasaki.

To make the price competitive, they are planning to make the bike here in India. Roy Kurian, national business head, India Yamaha Motor said that "The market for 250cc is growing and we are studying that. There are a couple of models in that segment and people are upgrading to 250cc bikes. We will do 100 per cent localisation of that bike. We will manufacture it here."

He added, "We have taken the feedback from people who have bought 200-250cc bikes and our feedback says they are not fully 'satisfied' with their products. So there is a need for a better bike than what is available today. Internationally, we have the Fazer 250, but I cannot comment when we will launch a bike in that segment"
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Last updated on 28-02-2012. Published on 28-02-2012.
Published by Bikes4Sale in category News
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