Hero Cycles, one of the largest mass market cycle makers in India, has entered the premium range with its `Urban Trail' range of cycles. It was reported that the was looking to rope in European firms such as Porsche Design to offer exciting new models later.
"We're talking to French firms and also Porsche design for a tie-up, though the final development of these bikes is on our own. We have the and capability for that." said Mr.Pravin V. Patil, President-Urban Trail, Hero Cycles
"We chose to launch a separate youthful identity for a better premium brand association." he added. It was reported that launched on Monday in the Rs 10,000-Rs 43,000 price range, the new premium portfolio of 17 models features carbon fiber bikes such as 'Red Dot'.
Of the 260 dealers expected to retail the new premium range, Hero Cycles will be opening 30 company-owned outlets in 25 , apart from 30 franchises dedicated to the brand. Additionally, 200 out of the existing 2,200 Hero Cycle dealers will also sell the range across 35 cities.
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