The new TV advertisement features the Dominar 400
Bajaj mocks the mighty Enfield family with their latest television advert featuring their brand new Dominar 400. The commercial starts with some riders, riding on the back of an elephant with the iconic thumping sound of the Enfield in the background. It says, "stop nurturing the elephant and start finding a new way for your long distance rides". However, this commercial has already poked some proud Enfield owners of the country. The social media has already taken this advert to a whole new level. The Facebook and Twitter posts against the Bajaj have already started appearing on the social platforms. The ad tries to narrate the difficulties of an Enfield owner with the old and boring technology of the Royal Enfield machines. Moreover, Bajaj tries to tell the viewers to switch from the Enfield to more advanced and convenient Dominar bikes.