Hero plans to enter new overseas market by 2012-13

Following the foot steps of other international companies who are entering the Indian market, Indian biggie Hero MotoCorp is also planning to enter the various foreign markets as they are sure that their efficient and reliable products will bring them good success.

New markets include South East Asia, Africa and Latin America. It is currently in process of finalizing its partner and business model. The company had earlier planned to start export in the current quarter, however due to strong domestic demand and production constraint; it will now start exporting in the financial year 2012-13.



Mr Anil Dua, senior vice president of marketing and sales of Hero MotoCorp said that"The company has seen about 20% sales growth in exports and is drawing up a road map to expand its base in existing markets like Latin America and South Asia."

He added that "South East Asia and Africa are also among the markets that Hero MotoCorp plans to tap to grow exports. We are completing our strategy, business model and partners to enter into the new markets. We should be able to start our operations in the next couple of quarters."