Harley Davidson looks to expand to smaller Indian citites

Harley-Davidson, the iconic bike manufacturers, is looking beyond India's metro cities for growth in its sales figures and is eyeing smaller cities and towns in order to achieve its target of 40 per cent of sales to come from outside the US by the year 2014.

Indian cities like Kolkata, Jaipur and Kochi are the major cities to which this international biggie is heading towards. The company also feels that there is a considerable amount if demand from other cities as well.

"Gradually, we have been ramping up our operations. We have also been able to increase the number of models assembled in India to five. There is a latent demand for our bikes in smaller towns across India apart from metros. So we will be going there" Harley-Davidson India Director-Marketing, Mr. Sanjay Tripathi told the PTI in a recent interview.

In the first quarter of this year-2012, the company will open a showroom in Kolkata. This will be followed by new showrooms at Jaipur and Kochi by the fourth quarter of the calendar year, Mr. Tripathi added.
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Last updated on 17-01-2012. Published on 17-01-2012.
Published by Bikes4Sale in category News
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