Honda trying hard to gain an Indian specific identity

When we count the companies which made use of the concluded eleventh Auto Expo, it will be Honda which comes among the top positions. They launched many products in almost all the segments and made their strong presence in the Expo.

This marked the company's entry in the mass market segment with the launch of 110cc Dream Yuga and a direct rival to everyone present in this segment specially the maximum market shareholder Hero MotoCorp.



They also launched scooters in the Expo which is also turning out to be a strong share in two wheeler market of India. With some products like Activa and Dio, they have already way in front of many other contenders in the same segment.

On the occasion, Honda also introduced the Global Brand Slogan in India-'The Power of Dreams'. Indian specific identity for the company would be represented by the slogan 'Sach Kardenge Sapne'. All this big hype clearly suggested Honda's intentions and seriousness towards the Indian market.