Hero Goes Latino

In a landmark move by Hero MotorCorp, one among the leaders in two-wheeler vehicles worldwide, the company has now opened a state-of-the-art manufacturing plant in Villa Rica, Colombia. Although Hero already has increased its presence in the foreign markets over the years, the launching of the manufacturing hub in South America would further increase the company's stronghold directly among the South American nations, while exports could be done to the emerging North American markets.





With the opening of the Colombian manufacturing hub, Hero MotorCorp added one more to its list of manufacturing plants in total, making it the 5th plant to figure on the list. Something that deserves attention though, is the fact that it is the first manufacturing plant outside India opened by Hero.



Spread over 68,000 square metres in the Parque Sur free trade zone, Hero has spent almost $38 million already for initial development. The overall project cost, however, is estimated to be at $70 million, which will spent in phases. Hero is now looking at a yearly target of 80,000 units being manufactured from the plant, and further increase the capacity to a mighty 1,50,000 units. Sounding joy for the people in the area, the company aims to employ almost 2,200 workers. Hero's South American manufacturing hub will not limit itself to produce select models, but it will manufacture all the models in Hero's stable, at the moment.