Honda Motorcycle and Scooters India (HMSI), the 100 per cent owned subsidiary of Honda Motor Company Ltd, Japan, is set to launch a new range of bikes in India soon. It is learnt that the company is on the lookout for creative partners in Delhi and has already briefed a few agencies here.
It is learnt that Honda is gearing up for Auto Expo 2012 and will be organising a press conference on January 5, 2012 to unveil its old products in new avatar while announcing its latest products for the Indian market.
Dentsu Marcom is currently the agency working on the entire Honda account. The launch of new bikes are considered as their calculated steps to conquer the first spot in the Indian market. They already have a very good impression among the Indian users.
Honda is the world's largest manufacturer of two-wheelers. HMSI current portfolio includes 110cc New Activa, 102cc New Dio and 110cc Aviator in scooters and 110cc CB Twister, 125cc CB Shine, 125cc CBF Stunner, 125cc CBF Stunner (PGM-FI), 150cc CB Unicorn and 150cc CB Unicorn Dazzler in motorcycles. To expand the culture of 'fun' biking, Honda has also introduced its 1000cc sports bike CBR1000RR Fireblade, 1000cc naked sports bike CB1000R and the 1200cc sports-tourer VFR 1200F in the Indian market.
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