As part of global expansion, country's fourth largest two-wheeler unit, TVS Motor Company announced their strategy to set up assembly line in Uganda. The company will be manufacturing two new models, which will be specially developed for the African customers. The company say that they want to treat their valuable customers in a better way. TVS also aims 25% share of the total two-wheeler market of Kenya. Earlier, the firm had also offered the same for the Kenyan customers.
Meanwhile, TVS has also announced their new distributor in Uganda, Yuvaraj International Uganda Ltd. The firm hopes to grow high with the new partnership.
"The company will launch two new motorcycles models for Uganda. These motorcycles will be specific to the Ugandan markets in terms of usability and durability. These motorcycles will be specifically developed and designed keeping African conditions in mind and will be assembled at the same facility. These motorcycles will be specifically developed and designed keeping African conditions in mind and will be assembled at the same facility," said Mr. KN Radhakrishnan, TVS Motor Company, President and CEO.
Mr. Radhakrishnan opend up his heart disclosing the overseas plans of the firm. He confirmed that TVS would be introducing two new machines just like they planned for Kenyan market. However, it's not clear whether the same models are going to be introduced for both of the countries. Because, both Kenya ans Uganda are neighboring countries.
He also revealed the company's plan to build a production plant in Uganda.
"In the next two quarters, we intend to set up an ultramodern assembly line through which we will roll out products that are tailor made for the Ugandan region. Uganda is a market with a large potential for two wheelers and with commencement of the assembly line and introduction of new products, we plan to reach 25 per cent market share within a year of commencing operation with our new distributor," he added.
However, something is going wrong for the firm, since both Uganda and Kenya are neighboring countries, there is no need of separate production house in each country. If it's just an assembly line where assembling of TVS bikes are done, that will be much better for the company. Still, a new production plant will certainly cut down the products' prices and more customers will get into the stores.
TVS targets 25% stake of Ugandan two-wheeler market.
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