India's fourth largest two-wheeler brand, TVS Motor Company, has just disclosed its strategy about the Kenyan two-wheeler market. The company plans to launch 2 new models in the coming two quarters in Kenya. The bikes will be specially built for Kenyan customers according to their riding culture in the new production house in Kenya.
"We have reaffirmed our commitment to the Kenyan customer with the dedication of an assembly line through which we will roll out products that are tailor-made for this region. We have just completed our trial and training period and will commence regular production of our TVS StaR Series of motorcycles from Tuesday. We also intend to launch two new motorcycle models over the next two quarters. These motorcycles are specifically developed and designed keeping the needs of the African consumer in mind and will be assembled at the same facility," said K. N. Radhakrishnan, President and CEO, TVS Motor Company.
Presently TVS is selling motorcycles under Star Series in Kenya. In order to practice the production of new bikes, mechanics were gone under special trainees. The company says that the new models will be fuel efficient, and very much affordable. However, the firm denied to reply what capacity engines were powering the two new models. Anyway, it's for sure that the one model will be powered either by a 100cc or a 110cc engine.
"TVS brings with it the promise of high quality products with good fuel economy, dependability and durable engines with latest technology. We have more than 75 dealers, 300 service points and around 2500 trained mechanics across Kenya. We assure superior quality service as we have undertaken a special skill upgradation programme for all local technicians and have ensured easy availability of genuine parts through more than 500 sales points across the country. Over the years we have gained the trust of the African consumer, catering to Boda Boda customers across Africa," added Mr. Radhakrishnan.
TVS has a long histroy of 10 years in Kenya in both two-wheeler and three-wheeler market. The compnay has 75 dealers, 300 service points and around 2500 trained mechanics across Kenya. TVS wants to increase it in times.
Car & General, Nairobi, is the partner of TVS in Kenya for the distribution of two-wheelers, while Abson Motors, Mombasa, takes the charge of three-wheelers.