It is very interesting to notice that TVS doesn't have motorcycles with 200cc or more engine-sized, while BMW has machines only with 600cc or more. So the joint venture is likely to fill up the vacant spots left.
The best thing about TVS is that the company makes available bikes at very affordable pricing. However, TVS is cursed for its poor quality. And when this join venture works with BMW, there would be no compromise on quality and reliability. BMW is world class, thus the upcoming 250cc machine would also be world class, which will be much advanced to catch up with the class leading machines such as Ninja 300, Honda CBR 250R, and Hyosung GT250R. Moreover, TVS will be further promoted by the technical assistance of the German firm.
The upcoming 250cc bike under this joint venture will be built in two different formats, one for BMW for sale across the global market and one for TVS for Indian outlets. The TVS version is expected to be less featured and less powered. Thus the pricing would be much affordable for masses. Meanwhile, the BMW model will be well packed with all features needed to be a world class machine. This bike is expected to have ABS and thus to directly compete with the Ninja 300 and the CBR 250R.
"We are certainly pleased at TVS as this gives us the ability to produce products above 250cc that we do not make today. These products will be manufactured by us in India with two different styles, features and specifications, one for BMW for sale throughout the world and one for TVS," said Mr. Venu Srinivasan, Chairman of TVS Motor Company.
"In view of changing motorcycle markets, demographic developments, and increasing environmental demands we are expanding our product range so as to tap into fresh growth potential. In future we will be able to offer vehicles in smaller capacity classes in addition to the BMW Motorrad core segments," Mr. Stephan Schaller, President BMW Motorrad commented.
