With an idea to change the experience of buying a tyre while building a retail identity for the tyre maker, Bridgestone, one of the world's leading tyre and manufacturer opened its first concept store at Pune.
According to reports, Bridgestone which is in the process of setting up its second manufacturing plant near Pune, will add more concept stores across the country. This venture is expected to make the brand more popular among the buyers.
The reports quoted H. Mori, director sales and marketing, Bridgestone India Ltd as saying "The concept store is a unique retail concept which we are introducing as a part of our aggressive expansion strategy. This initiative will add a new dimension to the retailing of tyres in the region through our unique model of environment friendly, safety and reliability norms that will be adhered to through our direct and indirect business operations."
He added that " The concept store besides having our complete product and services will offer a new experience in tyre buying for the customers." . Hope this new concept will become a huge success.
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