World's largest selling two wheeler conglomerate, Hero Motocorp entered into the AMA Pro Racing Superbikes Championship. Hero revealed its presence in the championship by committing couple of sponsorships of teams- Team Hero and AMSOIL Hero EBR. American sports bike manufacturer, Erik Buell Racing (EBR) is the key partner of Hero Racing.
Team Hero is pumped away by a young American rider, Danny Eslick(69), whereas AMSOIL Hero is represented by the same countryman, Geoff May (99).
"As a company, we have always supported and nurtured sports and sporting talent in India. We are delighted to be taking an Indian brand to a highly-competitive and highly-popular international motorcycle race arena" said Mr. Pawan Munjal, Managing Director and Chief Executive Officer of Hero MotoCorp.
"EBR is delighted to partner with a company as iconic as Hero MotoCorp. Both HMCL and EBR share the common commitment to manufacturing world-class two-wheelers with technology of the future. The 'Team Hero' at AMA Championships is really a natural extension of our strategic collaboration. Top-class motorcycle racing is a very popular sport in the US, and the presence of the 'Hero' brand name is going to lend a lot of stature and excitement to all EBR fans out there," added Mr. Erik F. Buell, Chairman and CTO of EBR.
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