KOCHI: TVS Motors has entered the three-wheeler business with the launch of 200 cc auto rickshaw 'TVS King' in Kerala on Friday.
Mr K Srinivasan Head - Marketing (Three-wheeler), TVS Group said the product would initially be available for sale in Kollam and Kottayam districts of Kerala and the company will expand its footprint to other markets in Kerala in the next three months.
TVS King is a futuristic product with a good combination of power, style, comfort and mileage and is designed for today's cities, he said, adding the three-wheeler launched in LPG and petrol versions, would be India's first 200 cc two stroke 'electric st art'.
TVS Motor has invested over Rs 120 crore with a state-of-art manufacturing plant in Tamil Nadu's Hosur, with an installed capacity of one lakh vehicles per annum, he said.
The company was targeting a sale of 25,000 vehicles nationally during 2008-09, he said, adding it had plans to sell about 2,000 vehicles in the first year in Kerala.
Mr Srinivasan said they have already launched TVS King in Tamil Nadu and Hyderabad where the response was very encouraging.
The company has plans to launch the vehicle in Northern India during October/November this year, Mr Srinivasan said.
The ex-show room price for the hand start version was Rs 90,394 and for two stroke petrol with electric start Rs 94,394, he said, adding the price for two stroke LPG with electric start was Rs 1.10 lakh. - PTI
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