"We are looking at a massive reduction in costs post the starting of the plant. For 125 cc, we will try to get the prices to about Rs40,000-50,000 ex-showroom, and for 150 cc, our target is to get the prices to around Rs70,000-80,000. The plan can change depending on the market situation two years down the line. Even the prices of our existing 250 cc (bikes) can be brought down to Rs1.6-1.7 lakh from Rs2.75 lakh currently" said Shirish Kulkarni , managing director of DSK Motowheels.
The strategy is clear that the company looks for the mass market to stay alive in the competition with its rivals. Meanwhile some rumours predict that Honda and Yamaha are to launch soon their motorcycles, CBR 125R and R125 respectively.
