"The motorcycles manufactured in India meet the advanced specification of developed markets and they are produced at a lower cost. We are sending R15 to Japan to test market them in the Japanese market and if the response is good, we may explore more products for export to Japan and other advanced markets," said Mr. Hiroyaki Suzuki, Managing Director of India Yamaha Motor.
In fact, it's the cost saving measurements followed in Indian plants inspired Yamaha Motor Company to think about such strategy. Though Japan is known for its superbikes, the Japanese two wheeler market is purely dominated by 50cc scooters. And the company thinks that the presence of R15 will explode some revolution to the motorcyclism in Japan. The R15 which is sold out at Rs.1.2 lakh in India will be retailed for Rs.2.5 lakh in Japan. In Japan, a tally of 4 lakh units motorcycles are sold yearly.
"Japan is a market for big bikes and racing motorcycles and within that, the 150 cc segment is emerging. Our R15 fits the image; not only is it easy to race and manoeuvre, but it could also be an ideal choice for entry-level racing. If the response is good, our next target would be Europe," added Suzuki.
