"We are very pleased with our alliance with Ms. Deepika Padukone to endorse our scooter 'Ray' which just like Deepika signifies 'Cool & Beauty'. Being young, fit, sporty and stylish, Deepika has all the elements that our customers will subscribe to when they buy our scooters. The youth adore her, respect her and follow her because she signifies an inherent sense of style that easily blends in with that of brand Yamaha. We look forward to have a longstanding and fruitful association with her" said CEO and MD of India Yamaha Motor Pvt. Ltd, Mr. Hiroyuki Suzuki.
With the all new Ray, IYM is targeting young girls aged between 16 and 24. Moreover, the company expects a quarter of their overall sales to come from the scooter segment by December 2013 and aims a sale of 2 million units by 2016.
"Yamaha has been a preferred brand with the youth who understand and connect well with technology, performance and the spirit of sporting endeavors. We have replicated these inherent ingredients in our scooters as well for the aspiring Indian women under the age of 24 years. We do expect the women customers to become a core part of our future growth strategy" added Mr. Hiroyuki Suzuki.
At present IMY sells 13 models in India.
