Hero MotoCorp faces tough competition in 125-250 cc segment

Bajaj Auto sold 1,34,506 units in November 2011 compared to 1,01,970 units sold in January 2011 in the domestic market which reflects growth of 31.90%. This is on the back of strong sales of Pulsar series, Discover 125, 150cc, Avenger and recently launched Boxer 150cc.

HMSI (Honda Motorcycle and Scooters India Ltd) and Yamaha (India Yamaha Motors ltd) has sold 59,267 and 22,688 units compared to 37,597 and 18,120 units sold in the month of January 2011 respectively which reflects growth of 57.64% and 25.33%. HMSI has strong product like Honda Shine, Stunner, Unicorn, Unicorn Dazzler, Honda CBR250R in this segment.

The above said details clearly shows the fact that all the companies like Bajaj, HMSI, Yamaha is tasting good success and improvement in the 125-250 cc segment. Hero MotoCorp sold only 23860 units compared to 34116 units sold earlier. The reasons, why Hero Motocorp is losing market share in 125cc & above segment are, strong competition, poor brand recall in 125cc & above segment and focus on rural sales.

With the launch of Hero Impulse, Hero Motocrp wants to strengthen its position in 125cc & above segment. However, the competition is preparing to launch new products in 75-125cc and 125-250cc segment. Bajaj Auto is going to launch new Pulsar and KTM Duke in 125-250cc segment while HMSI is preparing to launch two new motorcycles with one 100cc motorcycle which will directly compete with Splendor. 2012 will be the year which will see strong consolidation as far as market share is concerned.
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Last updated on 23-12-2011. Published on 23-12-2011.
Published by Bikes4Sale in category News
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