Pierer Industrie AG is owned by Stefan Pierer who is currently the CEO of KTM Sportmotorcycle AG. However, Husqvarna is proposed to be managed independently by Pierer Indistrie AG. Earlier there were rumours flashing that KTM was going to adopt Husqvarna from BMW Motorrad. The timeline of Husqvarna says that it hasn't completed even 5 years under BMW Motorrad after its take over from the Castiglioni family, which owns MV Agusta, am Italian superbike brand.
"The BMW Group is realigning its BMW Motorrad business. In the context of changing motorcycle markets, demographic trends and increasing environmental demands, BMW Motorrad will expand its product offering to exploit future growth potential. The focus of the realignment will be on urban mobility and e-mobility. By restructuring the segment, the BMW Group will concentrate on expanding and utilising the resources of the BMW Motorrad brand. Therefore the BMW Group signed a purchase agreement with Pierer Industrie AG (Austria) for the acquisition of Husqvarna Motorcycles. The acquisition will proceed subject to approval by anti-trust authorities. Both companies have agreed not to disclose the purchase price," reads out the BMW statement.
The statement clearly underlines that BMW wants to expand its world of motorcycles according to the revolving markets and trends. The German firm could make Husqvarna that profitable according to its expectation while it bought the company in 2007 for 93 million Euros. Moreover, BMW Motorrad recently got severe suppression from the Austrian motorcycle manufacturer, KTM as they took over the top spot of BMW to become Europe,s numero-uno motorcycle manufacturer. These all reasons forced BMW to pass out an ungovernable two wheeler firm and then to concentrate on its flagship brand to retain the standings what the consortium bewildered to KTM.
On other hand, it is yet to be clarified whether Stefan Pierer, the present CEO of KTM will be granted to stay on with KTM or not.
