The Indian automaker is eyeing rich US market as their major overseas grazing land
The Indian utility car maker Mahindra had entered the rich American car market by introducing the all-new Roxor at the Detroit Auto Show. With the launch of this Thar based adventure vehicle, Mahindra is working out to set up the US soil as their largest market minor to their native land. The Roxor took its shape in Mahindra North America's facility in the Auburn Hills of Detroit. This steel fame off-roader could decide the Mahindra's fortune in the USA.
Basically, it is a cut down version of Mahindra Thar, which is available in India. However, Thar is the much-upgraded version of America's iconic off-roader, Willys Jeep. From 1947, Mahindra got the license to produce Jeep in Kandivali plant in India with a contract from Willy Overland Export Corp for more than 70 years.
The new Mahindra Roxor comes under a different genre. It is a not a road legal vehicle and might attract lots of off-road enthusiasts, farmers and hunters of the country. Under the hood, a 2.5-litre, 4 cylinder turbocharged diesel engine powers the Roxor by delivering a maximum power of 62 Bhp and 195 Nm of torque. A 5-speed manual gearbox with differential lock and the 4WD system comes under the off-road package of Roxor.
This vehicle also gets 9-inches of ground clearance and 1.75 tons of towing capacity. Roxor comes with two-seater layout, without a windscreen, detachable roof and two seat boxes at the rear.
Mahindra will sell Roxor through a chain of Powersports dealers around the country and they hope to win the bid from US Postal Service so that, they could have larger investment and can firm their grips on US soil.
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