India's premium bicycle manufacturer Firefox Bike completed 100 showrooms in India. Opening a new station at the Mehrauli-Gurgaon Road, Firefox achieved the benchmark. It's the fifth outlet in Delhi for the company. It is indeed a great milestone for any company to have century of outlets across the nation.
"We are overwhelmed to open our 100th exclusive bike station, and we expect to open 200 outlets by 2015. The expansion is through the franchise route though the company has key company owned outlets too. The increasing exposure to biking has helped us to reach this landmark and the company has launched initiatives not only inculcate but also revive the usage of this green transportation for short distances. We have certainly seen the change of Indian mindset and people have started moving towards biking," said Shiv Inder Singh, Managing Director, Firefox Bikes Pvt. Ltd.
It was in April 2005, in Delhi, the first Firefox Bike Station opened the account. From there onwards the bicycle consortium got paid good attention from the bike enthusiasts across the nation. Now the firm has dealerships of 8 international brands in India. The big brands are Tern, Slime, Shimano, Saris, Finish Line, Bon Trager, Trek Bicycle and Gary Fisher. The bikes range in different categories such as Full Suspension, Hardtail, Road, Hybrid, Cruiser, BMX, Kids, Trek, Gary Fisher and Tern.
Meanwhile, Firefox organized a mountain race in Delhi. The race was named as 'Firestorm in the outskirts of Delhi.' Over 150 bikers participated in the event to showcase their cycling skills on the mountain track. The 30km track was set in the broken terrain of Aravali Hills' Surajkund Road, in Haryana. The race got initiated at 8 am. It was really a good exposure for the expert and novice riders to deliver out the champion in them as the track was fledged with rocks, narrow dirt paths and thorny Kikar trees.
Both men and women had seperate competitions. Furthermore, the championship was divided in two categories, expert class (5 laps with approximate distance of 30km) and enthusiast class (1 lap of roughly 6km distance). This division gave both the experts and amateurs a fare chance of winning their individual. Luis Canto Moniz from Portugal bagged Rs. 50,000 after winning the expert class for men, while the enthusiast class won by Himanshu Kumar from Delhi and received Rs. 10,000. Meantime, in the women,s expert race, Dehi,s Kavita finished firt and gained Rs. 20,000 cash prize and the enthusiast class was won by Monika from Chandigarh who was rewarded a gift voucher of Rs. 7,500.
"This is our second edition and we are proud to hold events like these to encourage biking in India.Our endeavor is to promote cycling as an adventure sport in India and to take ‘Firestorm, to the global level. We strive to provide world class biking experience here in India. We are overwhelmed with the number of participants the event has received this year and we hope to double the figures by next edition," said Shiv Inder Singh at the event.
Meantime Firefox organized Firestorm mountain bike race in Delhi.
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