Ultra Motors launches new High Range Electric Scooter, Marathon

KOCHI: Ultra Motor Company, a UK based global electric vehicle company, on Tuesday launched its high end range electric scooter, 'Marathon' in the city, which it claims would travel 100 km on a single charge.

Speaking to reporters after the launch, Deba Ghoshal, Director, marketing Ultra Motor India, said that the Marathon, priced Rs 31,047 ex-showroom, Kochi, is primarily targeted at 24-plus year olds, riding a petrol scooter or a moped and who are looking at economy and utility.

The company had set itself a sales target of 60,000 units during this fiscal. Last year, Ultra Motors, in partnership with Hero Exports, sold 22,000 ultra powered electric two-wheelers across the country, he said.

In fiscal 2007-08,the company had a technical collaboration cum-joint marketing agreement with Hero Exports to produce and jointly market electric two-wheelers in India.

he said it was proposed to increase the dealerships across India from 150 to 275, thereby ensuring a pan India presence.

Electric Bike Ultra Motor Marathon

Ultra Motors has plans to invest Rs 140 crore in three years in product development, marketing and distribution.

Pointing out that Kerala offers a huge potential for electric two-wheelers, he said Ultra Motors has received good response for 'Velociti' electric two-wheelers launched four months ago. About 300 units were sold in just four months.

With continuing increase in petrol prices, customers have a good option in electric two-wheelers, he said, adding that there was good response in Gujarat, Andhra Pradesh and Rajasthan, where the electric two-wheelers were launched.

The price of running an electric two wheeler works out to only 10 paise per km, the cost of charging the battery, he claimed.

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Last updated on 03-01-2017. Published on 29-07-2008.
Published by Bikes4Sale in category News
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