Ultra Motors launches new High Range Electric Scooter, Marathon

KOCHI: Ultra Motor Company, a UK based global electric vehicle company, on Tuesday launched its high end range electric scooter, 'Marathon' in the city, which it claims would travel 100 km on a single charge.

Speaking to reporters after the launch, Deba Ghoshal, Director, marketing Ultra Motor India, said that the Marathon, priced Rs 31,047 ex-showroom, Kochi, is primarily targeted at 24-plus year olds, riding a petrol scooter or a moped and who are looking at economy and utility.



The company had set itself a sales target of 60,000 units during this fiscal. Last year, Ultra Motors, in partnership with Hero Exports, sold 22,000 ultra powered electric two-wheelers across the country, he said.

In fiscal 2007-08,the company had a technical collaboration cum-joint marketing agreement with Hero Exports to produce and jointly market electric two-wheelers in India.

he said it was proposed to increase the dealerships across India from 150 to 275, thereby ensuring a pan India presence.



Ultra Motors has plans to invest Rs 140 crore in three years in product development, marketing and distribution.

Pointing out that Kerala offers a huge potential for electric two-wheelers, he said Ultra Motors has received good response for 'Velociti' electric two-wheelers launched four months ago. About 300 units were sold in just four months.

With continuing increase in petrol prices, customers have a good option in electric two-wheelers, he said, adding that there was good response in Gujarat, Andhra Pradesh and Rajasthan, where the electric two-wheelers were launched.

The price of running an electric two wheeler works out to only 10 paise per km, the cost of charging the battery, he claimed.