Hero Honda Motors, India’s largest two-wheeler manufacturer unveiled new Karizma, in the premium bikes segment.
Karizma ZMR as it is christened is priced at Rs. 91,000 (ex-showroom, Delhi) will go on sale all over India from October first week. The premium bike is targeted towards young biking enthusiasts falling in the age group of 18-24 years.
Hero Honda Karizma ZMR Fi will join the big daddies on the Indian roads and it runs on a 225 cc fuel-injection engine and comes with digitalized ignition system and pitted against other 200cc bikes.
Hero Honda Motors is looking forward for an integrated marketing strategy combining all forms of media to promote the new Karizma ZMR aggressively in the market.
In the premium bike segment, Hero Honda’s new Karizma ZMR will be 5th joining the likes of Hunk, Hero Honda Achiever, CBZ Xtreme and then the Karizma.