India’s TVS Motor- the third largest two-wheeler company is all set to introduce its Apache RTR 160cc bike in the US. The TVS Motors will be the second Indian two-wheeler company to make an entry to the US market after Royal Enfield and that surely calls for attention. The $4 billion company is aiming to promote the brand name in the US to be on par with Triumph, Yamaha, Suzuki and Harley Davidson and is particularly looking at maximising the volumes.
The new Apache RTR 160cc bike is an improvised version of its predecessor Apache, and it has undergone all the rigorous norms in the US to hit the roads there. Not just that, TVS Motors has also found a distributor to take care of the sales in the market. Tell you what RTR means? Racing Throttle Response and now you know the reason why Apache RTRs are quite favored by the young generation biking enthusiasts.
The superior fuel-injected bike is being launched with a few modifications that will suit automotive specifications of the country. What’s more? The bike has passed the technical and emission tests too and US will see the new entrant by this year-end.
Classic Motors of Minnesota, which is already a distributor and importer of the Royal Enfield variants in US, has shown keen interest to sell the new TVS Apache RTR 160cc bike in the US. It aims to present the bike for commuting purpose and targets the low-end bike market. One of the TVS motor officials had acknowledged this information and has also hinted at the negotiations with the Classic Motors regarding the same. The official also informed that the bikes would be shipped to the US in about a few months time.
President of the TVS Motors company H S Goindi has also stated that the US two-wheeler market is considerably small and their aim would be to sell a few thousand bikes at the initial stage and the profit gains in the overseas market will help them stabilise and once the brand gets popular they plan to increase the number in the coming years.
The TVS Motors has already set its foot in other foreign nations that include Indonesia, Latin America, South-East Asia and Africa. The company now is going in the right direction by introducing its product in a market such as US, which ranks among the top 10 two-wheeler markets.