TVS Motors is set to re-launch its popular Flame bike; under a new name tag, TVS SR 125. The Chennai-based two-wheeler major, TVS Motors is all set to introduce their Flame bikes yet again. This time however, with new nomenclature-TVS SR125. And, the reason for this transition is the longstanding company’s legal battle with its competitors Bajaj Auto.
It is well known that Bajaj Auto charged TVS Motors of breaching their patented twinspark technology and using the same in their bikes.
This certainly had prompted the TVS Motors to revert back saying that the technology they are integrating in their Flame motorbikes is rather an old one and that Bajaj actually does not possess any patent for the same. The Supreme Court in turn has directed the TVS Motors to produce the bikes with a few limitations though; they cannot progress with marketing of the Flame bikes. Interestingly, the Madras High Court had executed a decision favoring TVS motors to manufacture its Flame bikes again.
As a result, TVS has now decided to give their Flame bikes a new name- TVS SR125, which will; however, be manufactured without the twin-spark technology. The new series of SR125 minus the twinspark is likely to hit the roads by the end of this month.
Not only this, TVS Motors is also set to storm the roads with vengeance by introducing another new bike-the Apache 180 just around the same time. Isn’t this generating enough heat for the Bajaj Auto?
Here is some smart business strategy- TVS Motors will launch their new vehicles soon with the arriving monsoons and that will be a sure hit in the rural market in specific. Not only this, the sales will shoot-up with the rainy season ahead and the company surely does not want to lose any opportunity and is aiming to make profits- sheer timing ain’t?
TVS is waiting to have the last laugh after the launch of SR125 and only time can testify the fact. After all Flame or SR125 what big deal in the name? Well, let’s wait and watch if SR125 can ignite the flame of passion for young and enthusiastic bikers.