CHENNAI: Motorcycle company Royal Enfield, a division of Eicher Motors, has proposed to launch four new models by 2010-11.
Addressing a press conference to mark the official launch of 350cc Royal Enfield Thunderbird Twinspark motorcycle, here today, the company’s CEO R L Ravichandran said “out of the four, two models will be for International market while two will be for domestic market”, he said.
The company was planning to showcase the new model for the International market in October 2008, he said.
“We have also planned to increase the production capacity in our Thiruvottiyur plant from the existing 40,000 units to 60,000 units in the next two years”, Ravichandran said.
In the last two years alone, the company’s volume has increased 25 per cent and this year it was expected to grow 15 per cent,he said.
The company, which sold around 39,000 units including both 350cc and 500cc motorcycles last year, has also set a target of selling 45,000 units this year, Eicher Motors CEO and MD Siddhartha Lal said.
On the new Thunderbird Twinspark motorcycle, which costs a whopping Rs 1,03,000 on road, the Managing Director said “it will mainly cater to the domestic market”.
The company is expecting to sell around 5,000 units of the new model alone and for the overseas market, the company also unveiled a 500cc Royal Enfield Electra motorcycle embedded with Fuel Injection technology.
The 500 cc motorcycle is exclusively for the international market, Siddhartha Lal said.
Commenting on the new Twinspark technology, which is expected to improve fuel efficiency, he said “we have been working on twinspark technology for our type of motorcycle architecture since late-90s” he said.
Since the launch of Thunderbird model in 2001, the company has sold 20,000 units, he said.
The Managing Director told reporters that in future, they might incorporate the EFI technology (which is currently incorporated only in 500cc motorcycles) in 350cc segment as well. “There is possibility to introduce EFI technology in Thunderbird model as well but for that we have to wait and see” he said.
On the 500cc Electra, which has been launched with EFI technology, he said they hoped to sell around 3,000-4,000 units this year.
In this category, last year alone the company has sold 2,600 units, he added.