Honda focuses on expansion of Motorcycle Dealerships and Service Outlets in India

Honda Motor Co., the world’s largest bike manufacturer plans to expand its dealer and service network in India by over a quarter.

Besides, the company also has plans to bring out new models periodically to harness sales. The company has sold about a million and half bikes during last year in India and hopes it surpasses its own figures.

The company may come up with 100-cc model in 2012 and Honda is looking at expansion in India post split from Hero (now Hero MotoCorp) in March 2011. The company’s third plant coming up near Bangalore will be functional in 2013 and the company is spending 10 billion rupees on the upcoming plant.

Honda also plans to come up with a new scooter and a bike in 2011. Honda has current capacity of making 1.6 million motorcycles and scooters per year from its Manesar plant. The company hopes that their second plant will make 1.2 million units a year (which is double its capacity) and hopes to make a total 4 million units a year once the third manufacturing facility becomes functional.

Honda also plans to give a push to its network in the rural and B and C tier towns and is creating brand awareness camps.

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