It’s known that Mahindra had taken over 80% stakes from Kinetic in 2008 and the company has been working duly to establish (reestablish) itself in the market filled with competition. So far the company has come up with four new models in the scooter segment with Mahindra Duro, Kine, Flyte and Mahindra Rodeo. Later in 2010, Mahindra Stallio 110cc bike forayed into the market with Aamir Khan as brand ambassador. But as fate would have it, despite aggressive marketing, due to technical glitches Stallio was not received much by the people. It was indeed the first bike developed by Mahindra and the company doesn’t want to easily give up on it, looks like. The two wheeler company will have their engineers work to recalibrate the Stallio and have it re-launched during 2011-12 it announced.
The not-so-smooth gear box, poor clutching, vibrating engine and poor road grip deterred the buyers and not to mention the cost of the bike which is quite high in the segment. Mahindra had recalled the bikes and changed the gearbox yet the response continue to be lukewarm from the market which prompted the company to work on calibration of Stallio and re-launch by the end of 2011 or early 2012.
Mr. Anand Mahindra MD and Vice-Chairman of Mahindra Group was quoted saying, “until now the two-wheeler business for Mahindra has been doing pretty well. As far as the Mahindra Stallio is concerned, the facelift to it will surely make it much more appealing than earlier.” The MD also expressed that Mahindra could have brought in another new model; however, the re-launch is to prove that quality of a product is the prime focus of the company.
Ever since the launch it was only 5181 units of Mahindra Stallio that were sold so far. Mahindra is also mulling with the launch of its 300cc bike Mahindra Mojo during the same time when the Stallio will be re-launched.