Homegrown 2-wheeler major TVS Motor Company said that the TVS StaR motorcycles have crossed sales figures of 30 lakh units ever since they were launched.
The company was quoted saying in a statement, “It has crossed the 3 mn mark in cumulative sales of StaR brand of motorcycles.”
The TVS StaR brand was launched in 2004, and the company has hired Indian cricket team’s captain cool M S Dhoni as the brand ambassador in 2005. No wonder Dhoni’s image has helped the company to peg the brand high and it reached a grand sales figure. Dhoni continues to endorse the StaR motorcycles.
TVS Motor Company President (Marketing) H S Goindi was quoted saying, “TVS StaR was introduced as part of the company’s customer-centric approach. Constant upgrades and with new features, styling and refreshing graphics at regular intervals have helped us achieve this milestone.”