It’s just three months that Honda opted out of the Hero Honda joint-venture, but the Japanese automobile giant has laid out its plan for the year. Honda Motors on Monday told the media that it would make a low-cost entry level bike for Indian market. The company is investing heavily in the Indian market and even mulling to enhance its production. The proposed 100 cc bike will be launched in 2012 said the company.
Hero Honda rules the market in India in almost all the segments and it takes about 50% share of the market, but days ahead will not be the same. It’s not even a week the homegrown bike maker TVS Motors announced that it will bring India’s cheapest bike, Honda announced it would make a 100cc bike.
Now the segment with hardly any brands will get heated up with entries from big bike makers including TVS and Honda.
Shinji Aoyama, outgoing president and CEO HMSI Pvt Ltd, a wholly owned subsidiary of Honda Motor was quoted of saying “Until now we had not entered the mass segment because of the joint venture. Now we can. From next year we plan to introduce a mass segment motorcycle in 100cc category in India.”