London-based brand consultancy firm Wolff Olins is given the responsibility to rework Hero Honda brand image. The corporate consultancy firm has earlier worked on world renowned brands including Tata Docomo, Tata Group, Orange, AOL, but to name a few.
The brand firm will work to set up a new brand image for the Hero Honda and help the auto major in positioning its brand.
Appointment of Wolff Olins is the first step that India's largest two-wheeler maker has taken after Honda exited from the joint venture.
Creation, Renewal and Re-energising are the buzzwords at Hero Honda and the company Managing Director Pawan Munjal expressed happiness over having Wolff Olins to join hands with the HHML
Wolff Olins will have to work on creating new brand identity in totality which starts from brand architecture to giving a new brand name to designing the brand logo not to mention the brand positioning.
Charles Wright the MD of branding consultancy firm Wolff Olins echoed with Pawan Munjal's feelings and expressed confidence in taking the transformation initiative.
The world's largest two-wheeler maker that made Splendor, Passion, Karizma ZMR, Hunk and CBZ Xtreme bikes and Hero Honda Pleasure the scooter awaits a makeover in the hands of brand specialist Wolff Olins.
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