If Mahindra backs on Aamir Khan and makes him the brand ambassador of Mahindra Two Wheelers, rumors are rife that Hero Honda went a step ahead and ropes in the most talked about dude and star Ranbir Kapoor as their brand ambassador.
If rumors are to be taken as truths the Bollywood hunk and lover boy Ranbir will be the brand ambassador for Hero Honda bikes. Ranbir Kapoor claims huge popularity and brand value and the company believes they are on track roping Ranbir and expect that he may translate his brand value to market growth of the largest bike making company. So we can expect the crowd favorite hero to go and pose with the bike lovers’ favorite Hero Honda Hunk, or Karizma or company’s old war horse Splendor.
The superstar bike making company Hero Honda always counted on highly popular and star rated ambassadors for their models and earlier it has pulled Priyanka Chopra (Hero Honda Pleasure) and Virendra Sehwag to pose with its models. In fact, the entire Indian team features in the Hero Honda bike promos. The TVCs that featured Indian cricket team and the tagline ‘Dhak Dhak Go’ has become hugely popular (although it is difficult to say how much of the popularity could be translating to company’s business).