Scooty is the two-wheeler designed by TVS Company, targeting women customers. It is designed so as that it definitely suits for the title 'girly'. The body, compact structure, light weightedness, all together makes it superior to many other bi-wheelers for women. The availability of numerous colour variations is another key factor. In the current life of haste, keeping in mind the traffic jams, men and women alike prefer two wheelers. It is only recently that the women of Kerala have started using bi-wheelers. As most of the young women in our state are employed, the necessity for bi-wheelers increased. That lead manufacturing companies to design vehicles exclusively for women.
Even the TVS has come forth with updated and upgraded versions of Scooty - like Scooty, Scooty Pep, Scooty Pep plus, Scooty Streak etc - and it goes on. Among the various models put forward by various companies, Scooty is the one in the top list. The marketing techniques and advertisements have an important role in that. For example, if you are a Scooty owner, you will be getting an attractive make-up kit with branded cosmetics. The only thing you have to do is to refer a friend of yours and make her buy one scooty. The prize here is not including a free-insurance for an year or any discounts. But includes a make up kit. That clearly shows their knowledge of the female psyche.
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