Tying up a joint consortium with MTV, Firefox bikes launched its new range of bicycles. MTV is a very well known brand among youngsters. This venture would certainly enrich the market share of Firefox bikes across India. The 24" Thor, 26" Smoke, Dirt and Hades are the new bikes added to the ramp. The bikes are ranged from Rs.10000 to Rs.16000.
"Extending our lineage of high end bikes this time in collaboration with MTV will certainly expand our market share; as MTV enjoys huge brand loyalty amongst the youth. These new bikes have specially been designed keeping in mind the generation next," said Shiv Inder Singh, Managing Director of Firefox Bikes.
Though motorcycle industry witnesses a steady growth in India apart from the recession, premium bikes' value among youth has severely increased as the fuel prices get occasional hikes. While launching Firefox-MTV bikes, all the introduced models were granted much awareness by the media crew. Currently, Firefox has 90 exclusive stores across the country and will be elaborated in the coming days with the help of MTV. Earlier, world's number one bicycle brand, Hero Cycles had lauched a few of their premium models pricing from Rs.40,000 to Rs.1,10,000.
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