TVS Motor recently signed a contract with Bollywood young queen Anushka Sharma as the brand ambassador of TVS Scooty. Scooty has been successful since its launch in 1996. At first it was for both sexes. Later TVS realized the fact that Scooty suited women better. So the company stressed much on Scooty by introducing different ambassadors. This time Anushka in to the line of Sania Mirza and Priti Zinta who were once the messengers of Scooty.
"Anushka Sharma was an immediate choice for the TVS Scooty brand. She is well known for being spunky with her distinctive style and is an icon for young girls in India. She is seen by young women as one who is living her goals of being vivacious, independent and successful. We are confident that this association will further enhance the popular TVS Scooty Brand," said Mr. H S Goindi, President Marketing, TVS Motor Company.
With the introduction of Anushka, one who is shining in her movies at present, it's quiet sure that TVS will boost its sales figure up. "It's almost like 'homecoming' for me. As a young woman I know how important independence and mobility is to me. TVS Scooty has always understood young women of India and it feels great that I now have an opportunity to be a part of the rich legacy of a brand such as TVS Scooty. It is a breakthrough attitude and style statement that is relevant to today's young women," commented Anushka.
Introducing Scooty Streak's and Pep Plus' new color combinations, Anushka's joining would be a better sign to incline Scooty ranges.
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