Suzuki Motorcycles goes aggressive - Ropes in Salman Khan as brand ambassador and gearing to set up second plant in Rohtak
The Dabaangg Hunk and Bollywood Mr. Muscles had signed a pact with Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of Japan based Suzuki Motor Corporation, to endorse Suzuki brand motorcycles. He will soon be endorsing the much hyped yet to be launched Hayate bike. In fact Salman becomes the first ambassador for the brand in India.
Suzuki two-wheelers has been working aggressively to push the brand against competition like Hero and Honda and the new association with Salman Khan will help their brand beat the competition through the company's initiatives and advertising projects. On the other hand Suzuki two-wheelers has been making a wonderful mark in the market through its recent launches including 125cc scooter Swish. The company believes that its new brand theme 'Apna Way of Life' appeals well to different market segments especially with the iconic stature of Salman Khan.
SMIPL, VP Sales & Marketing Mr. Atul Gupta was quoted saying, "We are delighted to have Mr Salman Khan associating with one of the world's most iconic two-wheeler brands. We believe that Suzuki and Salman together will make an emotional connect with all sections of customers that Suzuki's range of two-wheelers reaches out to. The association with Salman was driven by the imperative of quickly building a strong connection between the Suzuki two-wheeler brand and the different segments that our expanding range of products is addressing."
Suzuki Motorcycle India Private Limited (SMIPL) is also gearing up to have its new plant built at Rohtak (Haryana) in addition to having its first plant at Gurgaon, Haryana. The new plant at Rohtak will have a production capacity of 5lac units. The new plant is to be complete and fully functional by 2014. Right now Suzuki has its 2 scooter models (Suzuki Access and Suzuki Swish) and 2 bike models come from the Gurgaon Plant with a production turn over of 3.5 lac units in 2011 which was up by about 122% as compared to 2010.
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