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Honda looking to overtake Bajaj Auto

Honda group, who is finding stunning success and improvement in their sales and profits is aiming high for the future improvement of the company.Honda Motors & Scooter (India) Ltd., country's largest scooter manufacturing company is now aiming to become second largest two wheeler player in the country as far as domestic sales concern.

February sales report saw the domestic sales of Bajaj Auto stood at 2.04 lakhs units which are just 7,000 units more than compared to HMSI's domestic sales. Bajaj Auto sold total 3.02 lakhs motorcycles out of which 2.04 lakhs units were sold in domestic market and balance motorcycles were exported.

HMSI, who have already snatched third spot from the Chennai based TVS Motors Company a few months ago, is working hard on their new target. But the new target, that is to snatch the number.2 position will not be as easy as snatching the no.3 spot.

"Without a mass motorcycle, we are No. 3; with the launch of the Yuga 110cc in May-end this year, we will be very close to No. 2." said N.K Rattan, VP for sales, marketing, planning & corporate affairs,HMSI. It was reported that the Yuga, which will have a couple of variants, is expected to be priced competitively at Rs 40,000-42,000.

Last updated on 05-03-2012. Published on 05-03-2012. Written by .
Category: News
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